One of Ericsson’s largest business units covering media, OSS/BSS, mobile money, interconnection and connected car needed expansive internal and external marketing communications support. For more than five years, until a company-wide reorganization, BLB supported internal and external communications efforts across the group. Today, BLB continues to develop Ericsson.com product and thought leadership marketing across the company’s business.
After Altice’s acquisitions of Cablevision and Suddenlink, a new entity, Altice USA, was ready to introduce its new business services brand to the U.S. After serving as a long-time communications partner for Cablevision, Altice USA retained BLB Communications to see it through the first year of its operations, with BLB supporting business services and data-focused communications and analyst relations.
After cracking the code on a complicated ad-tech problem, This Technology was a small start-up ready to take on industry giants. BLB served as an early stage PR partner for This Tech, helping to define and evolve the company’s public positioning and messaging for nearly five years through its continued growth and eventual sale to Comcast.
Cable, mobile and telcom’s most respected technical and business consultants wanted to share their thought leadership with the world. For more than seven years, BLB guided all public technical and business thought leadership for IBB, including press visibility, consumer market research, event speaking, blogs and contributed articles, working with company until its 2018 acquisition by Accenture.
Market7, an innovative video production SaaS start-up that counted Google and Toyota among its customers, wanted to grow awareness of its new collaboration tools for video producers. BLB lead a communications program encompassing analyst relations and thought leadership, and securing high-visibility profiles and reviews in tech and video industry publications.
Vasona Networks is a mobile software company and in 2012, it was ready to help wireless operators deliver better data experiences in the face of endless network congestion. BLB served as a pre-launch and current PR partner for the company, guiding thought leadership, media and analyst relations, event support and web content development, telling the company’s story of work with operators to deliver meet the vast data demands of discerning subscribers.
Eyellusion is a hologram and production startup that held the key to a new live music experience with plans to catapult to the front of the burgeoning hologram performance market. The company retained BLB pre-launch to lead all outbound communications initiatives, including high-visibility business, music and entertainment press traction, event speaking, advertising and thought leadership – all work that continues today.
A group of highly-respected cable engineers needed the right message to help communicate their new startup’s value proposition to operator customers. BLB served as an early stage PR partner, supporting market positioning through direct work with the company’s leadership team.
Synacor developed a new suite of compelling tech and needed to tell a redefining, unified story that would drive leadership positioning. BLB helped guide media relations and thought leadership efforts for tech development, multiplatform services and revenue solutions used by video, internet and communications operators, device manufacturers and enterprises.
OneWire, a finance jobs site that launched after the Great Recession, needed to strike the right tone as it sought to more accurately connect banks with the right candidates. BLB provided PR and thought leadership support, securing the company’s earliest visibility in critical, top-tier business print, broadcast and online press.
As a New York metro area telecom business services leader, Lightpath wanted to stop talking bits and bytes focus on empowering customers. For more than seven years, through its acquisition by Altice, BLB served as the company’s agency of record, supporting media and analyst relations, events, customer communications, messaging, speechwriting and more
Cablevision was one of the country’s largest and most-respected cable companies and sought PR support as it launched new products and planned crisis communications strategies. BLB served as one of only two external firms supporting these efforts, providing guidance across corporate, product and crisis communications.
Open Washington DC is a nonprofit networking organization that wanted to expand awareness of its annual event and the diversity of attendees. BLB worked with the organization on a pro bono basis to help develop broader messaging that would appeal beyond core members, developed communications materials and secured coverage in local tech-focused outlets, driving further validation of its efforts.
A cable industry organization for technical professionals launched a new innovation stage at its major annual tech event and needed help developing content that would bring new concepts to life. Brian Baumley of BLB emceed the Innovation Theater stage, moderated high-profile sessions and prepped with all stage speakers to ensure smooth presentations.